Stop second-guessing your biggest decisions

Get clarity on career moves, relationship choices, and life changes before you make costly mistakes

We built TrueU for the moments when:
You're facing a choice that could change everything
When the stakes are high and you can't afford to guess wrong, get clarity on what actually matters to you.
You keep making the same mistakes over and over
Break the pattern by understanding why you choose what you choose.
Everyone's telling you what to do—but something feels off
Cut through the noise to find what's authentically right for your situation.
Life moved faster than your ability to process it
Major changes leave you questioning everything you thought you knew about yourself and what you want next.
Stop guessing.Start deciding.
Get early access to the AI that helps you make choices you'll actually be proud of
Feature
Thinking Partner
Your personal Thinking Partner for decisions that matter
Examples
You said:
I'm considering taking a higher-paying job with longer hours.
You've mentioned work-life balance is important to you before. What makes this opportunity worth potentially having less free time? Is the financial gain addressing a specific priority?
You said:
The extra money would help me travel more, which I've always wanted.
That creates an interesting tension. You're considering trading daily free time for travel opportunities. Is travel fundamentally different from other purchases for you, perhaps more meaningful than material possessions?
You said:
I guess I see travel as a meaningful experience, not a material thing.
That distinction matters. Would concentrated travel experiences outweigh having less daily freedom? Or is there a third option that honors both sides—perhaps negotiating flexible hours or remote work while traveling?
Tone
Objective
True U helps you see your blind spots by showing you perspectives you never considered before.
Feature
Topic Exploration
Practice seeing beyond your bubble
Understand opposing viewpoints without getting triggered or defensive
Explore complex and controversial topics, judgement free
Spot your blind spots by exploring how others see the same situation completely differently
Does social media strengthen or weaken democracy?
Technological Impact
8 min
Is AI making creativity more accessible or less human?
Technological Impact
8 min
Are superhero movies art or just entertainment?
Contemporary Culture
8 min
Should we judge historical figures by modern standards?
Philosophical Standards
8 min
Have dating apps improved or damaged relationship quality?
Social Norms
8 min
Is higher education becoming more or less valuable?
Future Trajectory
8 min
Feature
Privacy
Your thoughts remain yours
Your conversations, insights, and breakthroughs belong to you—because true growth happens when you're not being watched, judged, or sold.
You value freedom over security when technology is involved, but prioritize security in social relationships
Delete this memory? This can't be undone.
Use TrueU without handing over your identity
Download, edit, or delete everything. No corporate overlords deciding what you can remember
We make money from subscriptions, not by selling your data
Read our Privacy Policy
FAQs

Take some time for yourself
No pressure. No noise. Just space to think, reflect, and reconnect with your beliefs.
Why We Made True U
We've all had that moment... scrolling endlessly, absorbing everyone's opinions, and realizing we've lost track of our own.
The solutions available today - endless social feeds, generic AI chatbots, and productivity apps - all optimize for engagement, not clarity. They add to the noise rather than helping you filter it.
True U exists to radically re-center technology around the individual. We're built on the belief that you deserve tools that help you think rather than think for you. That clarity creates confidence. And that alignment between your beliefs and actions creates peace.
Founded in Toronto in 2024 by a team frustrated with how technology was shaping beliefs rather than reflecting them, True U is committed to building technology that serves your agency rather than diminishing it.
We're building the future where your digital life enhances rather than obscures your authentic self.